Anan is a company which sold brand underclothes as an agency earliest in the region of Wenzhou. Since its establishment in 1994, Anan has possessed wide notability and high prestige in this trade through seven years’ hard struggle. Several years ago, the first women’s underclothes monopoly shop was established in Gaogongqiao, Wenzhou, and the shop has also successively been selling such international famous brands as BARBARA, AUDREY, BAILIAN, WACOAL, ISYFEN and SCHIESSER, etc. which have entered the life of Wenzhou people one after another through the window of Anan. After several years’ firsthand experience, numerous consumers have also accepted our Anan Underclothes Shop. We may say that Anan Underclothes Shop has become a brand shop with a certain value.
     After 1997, Anan has possessed two women’s underclothes shops, one men’s underclothes shop and eight chain counters in the urban district of Wenzhou. And its chain shops can be found in the regions of Taizhou and Lishui, etc. and its marketing networks can be found in every city of Zhejiang Province.
     The development of Anan depends on the following several foundational principles for developing market.
    Ⅰ.We certainly choose meticulously the brand of product that we will sell and consider selling it after we are absolutely assured of the product quality. And we always look ahead and won’t be lured by the benefits at the present.
     Ⅱ.We have always strictly been carrying out the price policy and maintaining the price system. For a long time past, consumers have had deep faith in Anan.
     Ⅲ.We have strong propaganda and guidance consciousness: Though we didn’t get support in advertisement from the manufacturing enterprise, we spent part of the agency fees in putting into propaganda. Facts proved that the action which seemed "foolish" originally now has brought stability and development for Anan.
     Ⅳ. We are honest and sincere, keep our word and are well received. And we have established good reputation and cooperation relationship with enterprises and distributors.
     Ⅴ. We have commercial consciousness: All products that we sell as an agency not only have been assured by the product quality, but also have reached the complementation of the product structure through integrating with demands of the market. As an agency, Anan has not only carried out the regional protective policy for the chain shops, but also promoted product in accordance with the market demand, guided salesmen and improved the quality of after-sale service.